Learnino

This project involved designing a simple, clean, and user-friendly online store for plastic kitchenware products. The main goal was to create a smooth experience for browsing and purchasing items by providing accurate product information, high-quality images, effective filters, and an easy checkout process. User testing helped enhance the overall user experience, resulting in an efficient and attractive website for customers.

Design Process

Research & Understanding

We began by studying user behaviors and needs related to buying kitchenware online. Key challenges identified included difficulty in finding precise product details, overwhelming choices, and unclear categorization. Competitive analysis helped pinpoint best practices and gaps in the market.

Persona & Ideation

We created personas such as homemakers, gift buyers, and small business owners to better understand diverse user goals. Ideation focused on simplifying navigation, improving product filtering, and ensuring trustworthy presentation of product quality.

Wireframing & UI Design

Initial wireframes were developed for main pages like homepage, category listings, product details, cart, and checkout. The UI design emphasized clean layouts, easy readability, and a color palette reflecting cleanliness and reliability.

Prototyping & Testing

An interactive prototype was created to test key user flows. Usability testing with target users revealed areas for improving filter clarity and product information display. Iterations led to a streamlined shopping experience optimized for both desktop and mobile devices.

Design Elements

Persona

1. Narges – 32 – Homemaker

  • Characteristics: Manages household purchases, values quality and durability, shops mostly online
    Goals: Find durable, safe kitchenware that fits her household needs
    Pain Points: Difficulty verifying product quality from images, overwhelmed by too many options
    Needs: Clear product details, real photos, easy filtering by use and size

2. Ali – 28 – Small Business Owner

  • Characteristics: Runs a catering business, needs bulk purchases, values reliable suppliers
    Goals: Quickly find and order large quantities of kitchenware with consistent quality
    Pain Points: Lack of bulk order options, unclear pricing or availability
    Needs: Bulk ordering, price transparency, fast checkout, product specs

3. Sara – 24 – Newlywed

  • Characteristics: Setting up her first home, interested in stylish and functional products
    Goals: Find aesthetically pleasing kitchenware that suits her new home
    Pain Points: Limited product variety in one place, unsure about material quality
    Needs: Filter by style/color, detailed descriptions, product reviews

Final Ui Pages

Landing Page